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Tin Building by Jean-Georges Grand Opening
Client
Jean-Georges Management
Project Type
Content Development & Production
Date
September 2022
Location
New York, NY
Overview
The launch of Jean-Georges’ Tin Building—New York City’s newest culinary destination—opening in the historic Seaport at the heart of Lower Manhattan.
The Work
Led end-to-end creative production for launch, from brand storytelling to media production and live event coverage. Partnered closely with internal teams, PR, chefs, and vendors to deliver a unified visual presence across press, social, CRM, and on-site experiences during opening week.
Results
• 280M+ impressions across earned and paid media
• 81M+ earned impressions driven by opening coverage
• Press coverage across Forbes, The New York Times, Time Out, Eater, Daily Mail, and more
• Grew Instagram from 38 followers to 23.8K by launch
• 66% average email open rate across launch communications
• Established a scalable visual system still used across Tin Building campaigns
