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Tiny Tin Food Truck
Client
Jean-Georges Management
Project Type
Experiential, Content Capture, Data Collection
Date
Aug–Sept 2022
Location
NYC + The Hamptons
Overview
A mobile activation designed to bring a taste of Tin Building to New Yorkers—meeting the audience where they already were and building momentum ahead of opening day.
The Work
Client-side management of a multi-location street activation that brought Tin Building into neighborhoods across NYC and the Hamptons ahead of launch. The activation combined food sampling, live brand interaction, and real-time content capture to drive awareness, collect first-party data, and feed opening-week marketing.
Execution prioritized presence over polish: showing up in high-traffic public spaces, engaging people face-to-face, and turning those moments into usable content and insights.
Results
• 17,600+ direct consumer interactions
• 1,500+ emails collected pre-opening
• 2,500+ samples distributed
• Content and insights used across launch-week social, email, and press
