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Tin Building's Luxury Giftboxes
Client
Jean-Georges Management
Project Type
Campaign, Ecommerce, Photography, Videography, Editing
Date
December 2023
Overview
A holiday gifting campaign built to convert attention into premium sales.
The Work
Designed and launched the Luxury Gift Box campaign end-to-end — from Shopify ecommerce experience and Amazon storefront setup to performance-driven creative across paid social and CRM. Visuals were developed alongside channel-specific data analysis to optimize for conversion, AOV, and repeat usage across platforms.
Results
• 315K+ impressions across Meta platforms
• 106 conversions driven by campaign creative
• $13.4K+ in tracked revenue on ~$7.3K spend
• ~1.8x ROI on core social placements
• Campaign assets scaled across Shopify, Amazon, email, paid social, and onsite
